Pricing Calculator
Enter your event details to get a recommended ticket price and profitability model.
Event Details
Event Name
Attendance
Expected attendance
10010,000
Stress scenario
Best scenario
Ticket Structure
Ticket Tiers
Total Capacity
—
Expected Sales
—
Blended Price
—
Costs
Venue / Site
£
Talent / Artists
£
Production
£
Marketing
£
Staffing
£
Other fixed
£
Other Revenue
Sponsorship & other income
£
Additional Revenue Streams
Revenue Sources
Live Event Tracking
Tickets sold so far
Sales start date
Event start date
Event end date optional
Sell tickets during the event?
Target & Platform
Target profit margin
20%
0%60%
Benchmark
Event type for benchmark
Recommended Ticket Price
£—
Total Costs
—
Break-even Price
—
Break-even Tickets
—
Enter your event details and live sales data to see real-time event status.
Current Performance
Enter live event data to see performance metrics.
Recovery Targets
Enter live event data to see recovery targets.
Recommended Actions
Enter live event data to see recommended actions.
Verdict
—
Enter your event details to see a verdict.
Recommended Price
—
Break-even Price
—
Projected Profit
—
FINANCIAL SUMMARY
TAX COUNTRY
Estimated Revenue
—
—
Pre-Tax Profit
—
After event costs
Corporate Tax (25%)
—
United Kingdom
Take-Home (Post-Tax)
—
—
Enter event details to see profit health.
We recommend targeting a healthy profit margin (typically 20%+) so unexpected costs don't wipe out your profit. Tax figures are estimates only — please consult a qualified accountant or tax adviser.
Market Benchmark
Select your event type and enter costs to see benchmark position.
Sales Sensitivity
Enter live event data to see sensitivity analysis.
Costs vs Revenue
Based on projected final sales at current pace.
Total Costs
Required Revenue
Projected Profit
Attendance Scenarios
Best Case
Price
£
% Sold
%
—
—
Base Case
Price
£
% Sold
%
—
—
Stress Test
Price
£
% Sold
%
—
—
Enter the percentage of total capacity sold for each scenario. Ticket numbers and profit update automatically.
Price Simulator — Drag to test your pricing strategy
Ticket Price
£—
£1
£200
Projected Revenue
—
Projected Profit
—
Break-even Capacity
—
Risk Status
—
Profit vs Attendance
See how your event performs if you don't sell out.
Loss zone
Break-even
Profit zone
| Attendance | Tickets | Revenue | Profit |
|---|
Costs vs Revenue
Visual breakdown of total costs, required revenue, and projected profit.
Total Costs
Required Revenue
Projected Profit
Market Benchmark
Indicative UK market pricing data by event type and size. Updated regularly.
🎪 Music Festivals (UK)
| Size | Min | Median | Max |
|---|---|---|---|
| Small (< 1,000) | £20 | £28 | £40 |
| Mid-size (1,000–5,000) | £35 | £45 | £65 |
| Large (5,000–15,000) | £55 | £78 | £120 |
| Major (15,000+) | £85 | £130 | £200 |
🎙 Conferences (UK)
| Format | Min | Median | Max |
|---|---|---|---|
| 1-day single-track | £30 | £55 | £80 |
| 1-day multi-track | £50 | £95 | £150 |
| 2-day event | £100 | £175 | £300 |
| 3+ day event | £200 | £350 | £600 |
🎧 Club Nights (UK)
| Artist type | Min | Median | Max |
|---|---|---|---|
| Local DJ | £5 | £10 | £15 |
| Established artist | £15 | £22 | £35 |
| Headline act | £25 | £38 | £60 |
| Superclub night | £40 | £65 | £100 |
🎤 Comedy & Live Shows (UK)
| Act type | Min | Median | Max |
|---|---|---|---|
| New act / open mic | £5 | £8 | £12 |
| Rising circuit | £12 | £18 | £25 |
| Established comedian | £25 | £35 | £50 |
| Theatre / arena tour | £35 | £55 | £85 |
🏉 Rugby Union (UK)
| Level | Min | Median | Max |
|---|---|---|---|
| Championship / National League | £15 | £22 | £35 |
| Premiership | £25 | £45 | £90 |
| European Cup | £30 | £60 | £120 |
| International / Test Match | £40 | £85 | £175 |
Data is indicative and based on publicly available ticket prices. For a personalised recommendation based on your cost structure, use the Pricing Calculator tab.